About us

What O!mag is

O!mag is the magazine of O!deal, the Swiss flash-sales platform. It tells the story of products and the brands that make them, in French, German, Italian and English.

It has three sections:

• O!radar, the discoveries. Products and brands we have spotted. We describe them from what the brand publishes, and we say so: an O!radar article is not a review.
• O!lab, the reviews. Products that someone has really had in their hands and used. Each review gives its strengths, its weaknesses and a verdict.
• O!drops, the sales. One page per O!deal sale: before, during and after.

O!mag shows no selling prices. The only price you can read here is the manufacturer’s recommended price, with the date on which we recorded it.

Who writes

The O!mag editorial team is a small team within O!deal: enthusiasts, curious by nature, each with their own speciality. Every article is signed.

O!lab reviews are carried out by the editorial team or by cO!lab testers: independent Swiss content creators, who sign with their creator name. Each has their own page in the magazine, with their reviews and their channels.

Our relationship with O!deal

O!mag and the odeal.ch shop belong to the same company, ODL Group Sàrl. Some products shown here have been sold on odeal.ch, or will be. Many never will: an article is neither an advertisement nor the promise of a sale.

No brand pays to appear in these pages.

Write to us

An error to report, a question, an idea for an article: the contact form reaches the editorial team, and every request gets a reply.

Do you represent a brand? The same form lets you introduce a product to us. Do you create content in Switzerland and want to test for O!lab? The programme is called cO!lab.