O!mag — O!deal's magazine — brands, products and reviews

Bose

Published on 2026-09-29

Noise-cancelling wired earbuds with a direct USB-C connection, four microphones for QuietControl technology, and a choice of three listening modes.

iKier

Published on 2026-09-29

A fully enclosed desktop laser engraver, delivered pre-assembled, able to work wood, leather or dark acrylic without taking over a whole workshop.

iKier

Published on 2026-09-29

The K2 Pro pairs a 55W laser with a motorised Z-axis for autofocus. iKier states compatibility with more than 400 materials.

iKier

Published on 2026-09-29

The Master 50W from iKier pairs a 50 W CO2 laser with an optional 1.6 W infrared module, on a 500 × 300 mm work area extendable to 800 × 500 mm with a conveyor.

BOOX

Published on 2026-09-28

The BOOX Picco fits a 3.97-inch monochrome ePaper screen into a 58 g body. Its magnetic case clips onto the back of a phone, and storage extends up to 2 TB.

Hyper Super

Published on 2026-09-27

A century-old encyclopaedia page becomes the canvas for a one-off poster, made at Hyper Super's workshop in Vaud.

Intuitive Instruments

Published on 2026-09-27

The dualo du-touch S combines a velocity-sensitive keyboard, a built-in sampler and a live looper in a 0.6 kg case, with four selectable note layouts and up to 18 loops per track.

Intuitive Instruments

Published on 2026-09-27

A 61-key hexagonal MIDI controller with pressure- and position-sensitive keys, built and assembled in France by Intuitive Instruments, with a built-in looper and sequencer.

Intuitive Instruments

Published on 2026-09-27

Exquis Pure is an MPE controller with a 61-key hexagonal grid, CV outputs for modular gear, and a built-in looper. Designed and assembled in France.

Baabuk

Published on 2026-09-26

A wool boot designed in Switzerland and made in Portugal, built with a water-repellent treatment and three hooks in place of eyelets at the top of the lacing — for snowy pavements, not deep slush.

Chronic.

Published on 2026-09-26

An organic speciality coffee from Amazonas, Peru, roasted in Geneva. Chronic. builds 06PM on traceability and rest time before tasting.

Duralex

Published on 2026-09-26

A rectangular tempered glass bowl, designed to go from worktop to microwave without a second thought. Made in France, by a company now owned by its own employees.

LiberNovo

Published on 2026-09-26

A backrest with eight flexible panels, a motorised lumbar system and a battery inside — LiberNovo's Omni Gen wants to rethink what an ergonomic chair does while you sit still.

Litkovska

Published on 2026-09-26

A white shirt built around a draped knot collar and vertical pleats, from Kyiv-based label Litkovska — what its fabric mix and size range actually mean for the person wearing it.

Makera

Published on 2026-09-26

A desktop CNC milling machine that promises closed-loop precision, quick tool changes and round-the-clock running — all sized to fit on a table.

Medik8

Published on 2026-09-26

A two-piece set pairing Medik8's Crystal Retinal 3 with a ceramide-rich eye cream, both built around stabilised retinaldehyde rather than standard retinol.

Muntagnard

Published on 2026-09-26

Muntagnard, the Swiss knitwear and coat maker from Rothenthurm and Chur, offers a paid repair service called Mountaineer, built around keeping garments in use rather than replacing them.

NEUMÜHLE

Published on 2026-09-26

A hoodie made from a single material, produced locally and, according to the brand, designed for a second life. Zurich-based Neumühle explains how it's meant to work.

Nicodemos Wolf Textilien

Published on 2026-09-26

A simple T-shirt that doesn't hide where it comes from: cotton from the Aegean region, GOTS certified, embroidered in Bern.

PawSwing

Published on 2026-09-26

No plug, no motor: PawSwing's Neo Plus promises hands-free grooming powered entirely by a cat's own steps through six spring-loaded brushes.

Tentsile

Published on 2026-09-26

Suspended above the ground on three anchor points, the Trillium promises no more rolling to the centre and a load rating that comfortably covers a small family.

UMAGE

Published on 2026-09-26

A cordless table lamp from Danish label UMAGE, built to carry warm, dimmable light from the kitchen table to the terrace and back.

Aeroband

Published on 2026-09-25

A detachable, battery-powered guitar with silicone strings and a built-in speaker — Aeroband wants beginners to play from day one, wherever they are.

BLUE LEMON

Published on 2026-09-25

A pyjama trouser in modal and elastane, made in Italy and Oeko-Tex certified, with a soft elastic waistband: the lounge piece from Basel-based brand BLUE LEMON.

Cabaia

Published on 2026-09-25

A compact 11-litre backpack from Cabaia, built with recycled lining, sealed zips and a dedicated laptop sleeve — designed for commuting, not trekking.

Casa Refill

Published on 2026-09-25

A face cleanser in refillable format, with aloe vera and blue agave, developed by Swiss brand Casa Refill using ingredients from Mexico.

COAT Paints

Published on 2026-09-25

A water-based, low-VOC floor paint from B Corp-certified COAT Paints, built for quick recoating in living rooms, hallways and kitchens.

Compex

Published on 2026-09-25

Compex adds compression boots to its recovery range with the Ayre Pro, available in two sizes. The brand known for muscle stimulation now extends its recovery gear to the legs.

côte&ciel

Published on 2026-09-25

Wear it across the body, around the waist, or clipped to another côte&ciel piece — the Adda is a small nylon pouch designed for travelling light and modular carrying.

Cuisse de Grenouille

Published on 2026-09-25

A long-sleeved take on a brand's classic tee, made from 240 g/m² organic cotton and stitched in Portugal — built, the brand says, to see you through winter.

Evîn

Published on 2026-09-25

Fig leaf, coconut and warm cedarwood in a hand-poured candle from Zurich – vegan, free from animal experiments, with a burn time of around 75 hours.

Fjork Merino

Published on 2026-09-25

A Swiss-designed merino T-shirt built on non-mulesed wool and flat seams. Six colourways named after resorts, from Black Laax to Green Engelberg, for the trail as much as for town.

Guy Degrenne

Published on 2026-09-25

A Limoges porcelain charger with hand-painted floral garlands, designed to dress the table before the meal even begins.

Home Swiss Home

Published on 2026-09-25

Handmade in Neuchâtel with natural soy wax and a double cotton wick, this candle reworks the memory of absinthe into an aromatic, herbaceous scent.

Jimmy Fairly

Published on 2026-09-25

Hexagonal acetate frames, a reinforced temple and lenses hand-checked in the brand's own atelier — The Pepper is Jimmy Fairly's take on sunglasses meant to survive daily handling.

KingSmith

Published on 2026-09-25

A triple-folding water rower with a longer rail and a higher weight capacity, designed to squeeze into flats where every square metre counts.

LOONAWELL

Published on 2026-09-25

A single-recipe paté built around cod, pumpkin and chickpeas, designed as a topper or lick mat filler for dogs with more sensitive nutritional needs.

Maison Labiche

Published on 2026-09-25

A button-front jacket with leather birds appliquéd and embroidered by hand, woven in Spain and made in Portugal — a piece built around one decorative idea.

Manufacture de Digoin

Published on 2026-09-25

A hand-shaped Burgundy stoneware jug, brought back for a French manufactory's 150th anniversary. Two litres, a capacity that suits any table.

Mizensir

Published on 2026-09-25

A floral eau de parfum by Alberto Morillas, made in Switzerland, available in two sizes. Neroli, jasmine and orange blossom over a vanilla base: an accord that took several years of work.

MUD Jeans

Published on 2026-09-25

A classic straight-leg jean from MUD Jeans, made mostly of organic and recycled cotton, with a wide size range from W28 to W38.

NAALI

Published on 2026-09-25

A raspberry-grenadine powder combining four sources of magnesium with a standardised saffron extract. Sugar-free, vegan and made in France, it targets fatigue, stress and poor sleep.

Neakasa

Published on 2026-09-25

Neakasa's Riko doses cat food to the gram and mixes it with water on demand — a feeder built around portion control and hydration, according to the brand.

Nénés Paris

Published on 2026-09-25

An organic cotton thong, made in Portugal by Nénés Paris, designed to last well beyond a single season — and repaired if needed, according to the brand.

No Bullsh!t

Published on 2026-09-25

A solid shower cube with no soap, made with jojoba oil and rosehip extract: No Bullsh!t wants to banish plastic bottles from the shower.

Nomaka

Published on 2026-09-25

A sherpa jacket designed in Switzerland, made in Europe, with fabric developed in Italy and a Swiss Riri zip. Its warmth comes from the sherpa alone, with no down and no padding.

Odaje

Published on 2026-09-25

A slip-on ballet flat from the French label Odaje, built in perforated ecru leather and framed by the brand's claim to work with recycled, eco-responsible materials.

Olow

Published on 2026-09-25

A 100% wool jacket made in Portugal, with a flannel lining and a brand that says family workshops matter as much as the fabric.

Oru Kayak

Published on 2026-09-25

A foldable kayak designed in California, built to fold down small enough for a cupboard or a checked bag — a different way to get onto Swiss lakes and rivers.

Panoramaknife

Published on 2026-09-25

A solid board carved from a single piece of oak, hand-shaped in Switzerland and designed for both cutting and serving at the table.

Patine

Published on 2026-09-25

Organic cotton woven in Italy, made up in Portugal, milk-casein buttons produced in Italy: the Poppy shirt stakes everything on material and craftsmanship.

pernoire

Published on 2026-09-25

A 30% concentration extrait de parfum from pernoire, composed by Andreas Wilhelm around moonflower, vanilla and Ambrostar for a warm, enveloping trail.

Qwetch

Published on 2026-09-25

Qwetch introduces a mug with a built-in filter, made from recycled stainless steel, designed to turn an ordinary cup into an insulated infuser at the office or at home.

QWSTION

Published on 2026-09-25

A Japanese-woven, PFC-free cotton coat from QWSTION, made in Poland and designed to move between office and street without relying on synthetic shells.

QWSTION

Published on 2026-09-25

Designed in Switzerland, the QWSTION Weekender relies on certified cotton canvas and a convertible carrying system. A bag for two-day trips, laptop included, that turns into a backpack when you need your hands free.

Revario

Published on 2026-09-25

A merino and nylon jumper, made in Switzerland, built for outings where the weather changes without warning. Hooded, with two thumbholes, it is assembled in Marly, in the canton of Fribourg.

Rive Droite Paris

Published on 2026-09-25

A waxed, recycled-cotton travel bag stitched by tailors on a path back to employment, built for a weekend under any sky.

Rouje

Published on 2026-09-25

Fitted through the thigh, flared at the hem, high-waisted with contrast stitching: the Verneuil is built around a structured silhouette, made in Morocco from denim woven in Turkey.

Serax

Published on 2026-09-25

A compact terracotta wall lamp from Serax's Primary Shape collection, designed to cast a soft, downward glow with a raw, matte finish where no two pieces look quite alike.

Swiss Designer Sport

Published on 2026-09-25

A minimalist sports bra from Swiss Designer Sport, designed for medium support during workouts and comfortable enough, the brand says, to wear all day long.

The Mountain Studio

Published on 2026-09-25

A quilted flannel overshirt from a Zermatt-founded label, made in Europe from organic cotton. The G-3 is about softness, warmth and everyday comfort, between base layer and jacket.

X-BIONIC

Published on 2026-09-25

A technical running short from X-BIONIC, built with a Swiss-designed sweat-management approach and an AirTape® waistband. Made to move with the body, not shift around, from intervals to trail runs.

Zendure

Published on 2026-09-25

A compact solar battery that promises expandable storage and fast local response.

Zyliss

Published on 2026-09-25

A stainless steel cheese cleaver from Zurich-based Zyliss, built with a wide blade and a pointed tip for slicing and cubing hard cheese such as Gruyère or Parmesan.

AlpWalk

Published on 2026-09-23

AlpWalk launches the U1, a 4.5 kg mechanical exoskeleton designed to relieve the shoulders and lower back when carrying loads — no motor, no battery.

Auricle

Published on 2026-09-23

Hand-assembled in Copenhagen, the awareONE bets on cartilage conduction instead of classic in-ear design. O!radar looks at what the Danish brand promises.

Camouflage Outdoor

Published on 2026-09-23

Dutch brand Camouflage Outdoor launches a night vision device aimed at camping and evening outings. Supplied with a case, a strap and a cleaning cloth, it promises simplicity: take it out and use it.

Chipolo

Published on 2026-09-23

Chipolo relaunches its tracker range with LOOP: a rechargeable, waterproof casing made with recycled plastic. It charges over USB-C, rings at around 125 dB and works with both Find My and Find Hub.

DeerRun

Published on 2026-09-23

DeerRun launches the Z10 Pro, a foldable treadmill with automatic incline up to 12%. Foldable and fitted with integrated wheels, it lets you walk or run at home without giving up a whole room to it.

Inateck

Published on 2026-09-23

A 42-litre backpack designed for flights and long days of carrying, with a breathable back panel and 15.6-inch laptop compatibility. Inateck sizes it for cabin baggage, so you can skip checked luggage.

myFirst

Published on 2026-09-23

A fingerprint-locked water bottle that stays sealed until the drink has cooled and tracks hydration through an app. For children, myFirst builds it like its watches: a connected object in its own right.

Noise

Published on 2026-09-23

Six colourways and a brand that talks about everyday accessibility: the ColorFit Ultra 4 is a smartwatch meant to slip into an ordinary day, chosen first and foremost for its style.

Speediance

Published on 2026-09-23

Digital resistance, a built-in touchscreen and full folding: Speediance positions its flagship model as an all-in-one strength ecosystem for the home.

xLean

Published on 2026-09-23

xLean presents the TR1 as the world's first dual-form floor-washing robot, able to transform into a handheld vacuum. One device for routine floor care and for the corners a robot cannot reach.