Fashion
56 items
- O!radarBaabuk
Baabuk Ice Wooler: wool boots designed in Switzerland, built for winter
A wool boot designed in Switzerland and made in Portugal, built with a water-repellent treatment and three hooks in place of eyelets at the top of the lacing — for snowy pavements, not deep slush.
- O!radarLitkovska
Litkovska's PEPLUM-PLEAT BLOUSE: draped pleats, made in Ukraine
A white shirt built around a draped knot collar and vertical pleats, from Kyiv-based label Litkovska — what its fabric mix and size range actually mean for the person wearing it.
- O!radarMuntagnard
Muntagnard Mountaineer: a Swiss repair service that keeps coats going
Muntagnard, the Swiss knitwear and coat maker from Rothenthurm and Chur, offers a paid repair service called Mountaineer, built around keeping garments in use rather than replacing them.
- O!radarNEUMÜHLE
Neumühle Mono Hoodie: a sweatshirt built with its next life in mind
A hoodie made from a single material, produced locally and, according to the brand, designed for a second life. Zurich-based Neumühle explains how it's meant to work.
- O!radarNicodemos Wolf Textilien
T-Shirt Demofina: cotton from the Aegean, embroidered in Bern
A simple T-shirt that doesn't hide where it comes from: cotton from the Aegean region, GOTS certified, embroidered in Bern.
- Brand profileBaabuk
Baabuk: the Swiss-designed wool shoe brand made in Portugal and Nepal
Designed in Switzerland, woven on century-old Portuguese looms and hand-finished by Nepalese artisans: Baabuk builds its sneakers, slippers and sandals from natural wool.
- Brand profileGorilla Wear
Gorilla Wear: training gear built for the long haul since 1982
From bodybuilding staples to everyday activewear, Gorilla Wear has kept its focus on function over fashion for more than four decades — now worn in over 100 countries.
- Brand profileLitkovska
Litkovska: the Kyiv fashion house that builds clothing like architecture
Founded in Kyiv in 2009, Litkovska cuts garments the way an architect draws a structure. A portrait of a Ukrainian fashion house that shows at Paris Fashion Week and sells across some twenty countries.
- Brand profileMuntagnard
Muntagnard: Swiss wool, Alpine roots, and coats built to be kept
A Swiss label working Swiss wool and extra-fine merino from a small workshop in Schwyz, with one shop in Chur and a growing interest in repair over replacement.
- Brand profileNEUMÜHLE
NEUMÜHLE: the Zurich label that started in a valley
Since 2015, NEUMÜHLE has been making clothing, knitwear and swimwear in Zurich – born from a family project in a Swiss valley, developed with European partners.
- Brand profileNicodemos Wolf Textilien
Nicodemos Wolf Textilien: Bern's own jumpers, with their own size finder
A brand from Bern that focuses entirely on jumpers – and gives its customers a dedicated page to help pick the right size.
- Brand profilethoughts of september
thoughts of september: the Swiss lingerie brand rethinking sizing
Made in Lucerne from TENCEL™ Lyocell and recycled lace, thoughts of september offers up to 60 sizes.
- O!radarBLUE LEMON
SUPERSOFT BELTED PANT by BLUE LEMON: modal loungewear under the spotlight
A pyjama trouser in modal and elastane, made in Italy and Oeko-Tex certified, with a soft elastic waistband: the lounge piece from Basel-based brand BLUE LEMON.
- O!radarCabaia
Cabaia Backpack Adventurer Slim Russel: a slim daypack for city days
A compact 11-litre backpack from Cabaia, built with recycled lining, sealed zips and a dedicated laptop sleeve — designed for commuting, not trekking.
- O!radarcôte&ciel
côte&ciel Adda: a minimalist pouch built to move with you
Wear it across the body, around the waist, or clipped to another côte&ciel piece — the Adda is a small nylon pouch designed for travelling light and modular carrying.
- O!radarCuisse de Grenouille
Matt by Cuisse de Grenouille: a long-sleeved organic cotton tee for cooler days
A long-sleeved take on a brand's classic tee, made from 240 g/m² organic cotton and stitched in Portugal — built, the brand says, to see you through winter.
- O!radarFjork Merino
Bjork MC 140 Women: Fjork Merino's take on the everyday merino tee
A Swiss-designed merino T-shirt built on non-mulesed wool and flat seams. Six colourways named after resorts, from Black Laax to Green Engelberg, for the trail as much as for town.
- O!radarJimmy Fairly
The Pepper by Jimmy Fairly: sunglasses built around a five-point hinge
Hexagonal acetate frames, a reinforced temple and lenses hand-checked in the brand's own atelier — The Pepper is Jimmy Fairly's take on sunglasses meant to survive daily handling.
- O!radarMaison Labiche
Maison Labiche's Lemonnier Birds Jacket: embroidered birds, Portuguese-made
A button-front jacket with leather birds appliquéd and embroidered by hand, woven in Spain and made in Portugal — a piece built around one decorative idea.
- O!radarMizensir
Mizensir Solar Blossom: the Geneva eau de parfum built on orange blossom
A floral eau de parfum by Alberto Morillas, made in Switzerland, available in two sizes. Neroli, jasmine and orange blossom over a vanilla base: an accord that took several years of work.
- O!radarMUD Jeans
MUD Jeans Bryce Mid Straight: a straight-leg denim built from recycled cotton
A classic straight-leg jean from MUD Jeans, made mostly of organic and recycled cotton, with a wide size range from W28 to W38.
- O!radarNénés Paris
Nénés Paris Timeless Thong: organic cotton built to outlast the seasons
An organic cotton thong, made in Portugal by Nénés Paris, designed to last well beyond a single season — and repaired if needed, according to the brand.
- O!radarNomaka
Nomaka's Julier Sherpa Jacket: designed between Switzerland and Italy
A sherpa jacket designed in Switzerland, made in Europe, with fabric developed in Italy and a Swiss Riri zip. Its warmth comes from the sherpa alone, with no down and no padding.
- O!radarOdaje
Odaje's Lali Ballet Flats: Perforated Leather, One Colourway, Paris Design
A slip-on ballet flat from the French label Odaje, built in perforated ecru leather and framed by the brand's claim to work with recycled, eco-responsible materials.
- O!radarOlow
Olow Sherwood: a wool jacket built to stay in the wardrobe for years
A 100% wool jacket made in Portugal, with a flannel lining and a brand that says family workshops matter as much as the fabric.
- O!radarPatine
The Patine Poppy shirt: traceability down to the last button
Organic cotton woven in Italy, made up in Portugal, milk-casein buttons produced in Italy: the Poppy shirt stakes everything on material and craftsmanship.
- O!radarQWSTION
QWSTION's All Weather Coat: organic cotton built for daily Swiss weather
A Japanese-woven, PFC-free cotton coat from QWSTION, made in Poland and designed to move between office and street without relying on synthetic shells.
- O!radarQWSTION
QWSTION Weekender: the Swiss weekend bag built on cotton
Designed in Switzerland, the QWSTION Weekender relies on certified cotton canvas and a convertible carrying system. A bag for two-day trips, laptop included, that turns into a backpack when you need your hands free.
- O!radarRevario
Wildstrubel Merino Jumper - F: Revario's versatile layer, under the O!radar
A merino and nylon jumper, made in Switzerland, built for outings where the weather changes without warning. Hooded, with two thumbholes, it is assembled in Marly, in the canton of Fribourg.
- O!radarRive Droite Paris
The Célestins 24h bag: a recycled-cotton weekender that shrugs off the rain
A waxed, recycled-cotton travel bag stitched by tailors on a path back to employment, built for a weekend under any sky.
- O!radarRouje
The Rouje Verneuil: raw denim, high-rise, a silhouette with structure
Fitted through the thigh, flared at the hem, high-waisted with contrast stitching: the Verneuil is built around a structured silhouette, made in Morocco from denim woven in Turkey.
- O!radarSwiss Designer Sport
Aura Bra SculptFlex: medium support built for training and daily wear
A minimalist sports bra from Swiss Designer Sport, designed for medium support during workouts and comfortable enough, the brand says, to wear all day long.
- O!radarThe Mountain Studio
The Mountain Studio G-3: a Swiss-born flannel overshirt made for alpine layering
A quilted flannel overshirt from a Zermatt-founded label, made in Europe from organic cotton. The G-3 is about softness, warmth and everyday comfort, between base layer and jacket.
- O!radarX-BIONIC
X-BIONIC Corefusion Run Perform Shorts Men: a running short built around movement
A technical running short from X-BIONIC, built with a Swiss-designed sweat-management approach and an AirTape® waistband. Made to move with the body, not shift around, from intervals to trail runs.
- Brand profileBLUE LEMON
Blue Lemon: Swiss loungewear made in small batches by European family businesses
Blue Lemon makes loungewear and lingerie in small batches at family-run workshops in Europe, with its head office and boutiques in Switzerland.
- Brand profileCabaia
Cabaia: the French label turning recycled plastic into colourful backpacks
From pompom beanies to B Corp-certified backpacks, Cabaia builds bags meant to last a lifetime — literally, thanks to its warranty.
- Brand profilecôte&ciel
côte&ciel: the Paris bag brand that designs by folding, not by pattern
Born in Paris in 2008, côte&ciel builds bags from folded geometric surfaces rather than traditional patterns. Two new crossbody designs mark its latest chapter.
- Brand profileCuisse de Grenouille
Cuisse de Grenouille: Parisian chic rides the McQueen wave
Between Parisian chic and Sixties surf attitude, Cuisse de Grenouille builds a menswear wardrobe inspired by McQueen and Belmondo, made in Portugal.
- Brand profileDb Journey
Db Journey: How a Cheeky Scandinavian Name Grew Into a Serious Bag Brand
Once called Douchebags, this Scandinavian label reinvented itself as Db and shaped its backpacks and luggage around feedback from more than 150 travellers and athletes.
- Brand profileFjork Merino
Fjork Merino: sportswear built from a single fibre, designed in Valais
Based in Sion, Fjork Merino builds its entire sportswear range around certified mulesing-free merino wool, from t-shirts to children's jackets.
- Brand profileJimmy Fairly
Jimmy Fairly: the Paris optician built on a fashion promise
Founded in Paris in 2010, Jimmy Fairly designs and assembles its own eyewear, aiming to hold fashion and optical quality to the same standard.
- Brand profileMaison Labiche
Maison Labiche: French embroidery, made personal in 48 hours
A French label built around embroidered, personalised clothing for men, women and children — with a promise that customisation arrives in just 48 hours.
- Brand profileMUD Jeans
MUD Jeans: the label rethinking denim as something to be recycled, not discarded
MUD Jeans makes jeans from recycled denim and organic cotton, betting on circularity rather than newness. A pair of jeans born from another pair, for a smaller footprint without changing your style.
- Brand profileNénés Paris
Nénés Paris: lingerie that puts material before fashion trends
A French lingerie and swimwear label that aims to celebrate women's natural bodies, using recycled or natural materials made in Europe.
- Brand profileNomaka
Nomaka: Swiss design, materials sourced from Japan and Europe
Founded in 2024, Nomaka designs jackets and parkas in Switzerland, built for city life and demanding environments alike, using materials sourced from Japan and Europe.
- Brand profileOdaje
Odaje: M.Moustache's new life, crafted from Portuguese leather
M.Moustache has become Odaje. Ankle boots, loafers and ballet flats are now made in a Portuguese workshop, using leather and suede sourced in Europe.
- Brand profileOlow
Olow: French fashion, made where artists meet Portuguese workshops
Clothing designed with artists and made in Portugal, in family-run workshops: a portrait of Olow, between responsible materials and capsule collections.
- Brand profilePatine
Patine: the French brand dressing you without seasons — or an expiry date
Patine designs clothes built to last, made mostly in Europe, calling it 'prêt-à-reporter' rather than 'prêt-à-porter' — with customers who are also shareholders in the brand.
- Brand profileQWSTION
QWSTION: the Swiss brand weaving bags out of plants
Founded in Zurich in 2008, QWSTION replaces plastic with plant-based fibres and invented Bananatex®, a fabric made from the banana plant.
- Brand profileRevario
Revario: Swiss outdoor clothing stitched in Marly, Fribourg
Founded in Marly, canton of Fribourg, Revario makes its technical outdoor and trail running clothing in Switzerland, with declared transparency on its suppliers.
- Brand profileRive Droite Paris
Rive Droite Paris: bags born in Casablanca, an idea born in Paris
A brand that pairs the name of the French capital with a Moroccan workshop, where recycled materials and seamstresses supported on the path to entrepreneurship shape a different model.
- Brand profileRouje
Rouje: Parisian fashion that owns its look
Clothing, accessories and beauty from Rouje: a French brand born in Paris, associated with Jeanne Damas, refreshing its collections season after season.
- Brand profileSwiss Designer Sport
Swiss Designer Sport: Berne's Answer to Sport, Fashion and Everyday Life
A Bernese design house built by two founders, spanning sport, fashion and daily wear through two distinct lines: Women in Sport and RE-SEARCH®.
- Brand profileThe Mountain Studio
The Mountain Studio: Swiss technical wear born in Zermatt
From a resort village in the Valais Alps, The Mountain Studio designs technical clothing for skiing, the outdoors and everyday mountain life, organised into three clear lines: Snow, Active and Lifestyle.
- Brand profileX-BIONIC
X-BIONIC: the Swiss brand that engineers sweat into energy
A Swiss sportswear label built on patents rather than fashion seasons, X-BIONIC turns biomechanics into base layers and trail shoes, with one stated mission: turning sweat into energy.
- O!radarInateck
Inateck BP03005: the travel backpack built for cabin baggage
A 42-litre backpack designed for flights and long days of carrying, with a breathable back panel and 15.6-inch laptop compatibility. Inateck sizes it for cabin baggage, so you can skip checked luggage.
