Muntagnard: Swiss wool, Alpine roots, and coats built to be kept

Rothenthurm, a village in the canton of Schwyz, is where Muntagnard’s coats are made. It’s a small detail, but it sets the tone for a brand built around Swiss materials — Swiss wool, extra-fine merino, wood fibres — and around garments designed to be kept rather than swapped out each season. Design happens in Switzerland; some pieces are finished by partner workshops elsewhere in Europe. The brand describes its approach as ‘Swiss by Design’: clear, precise, focused on the essential. It’s an idea best judged against the coats themselves, and against a small shop in Chur where the collection is sold in person.

Roots in the mountains

Muntagnard doesn’t present itself as a global label chasing scale. Its design work stays in Switzerland, and its coats are produced specifically in Rothenthurm, in the canton of Schwyz — a detail the brand is happy to put front and centre rather than blur into generic language about craftsmanship. Other pieces in the range are made with partner companies based elsewhere in Europe, a split that lets the brand keep its core garments close to home while still building out a fuller wardrobe. There’s no long founding story laid out in public detail, no cast of names — just a place, a material choice, and a stated direction: comfort that feels natural, built with intention rather than trend cycles.

What’s in the range

The collection sits in three families: coats, knitwear, and basics. The coats are the anchor pieces, the ones tied directly to the Rothenthurm production line and to the Swiss wool and wood fibre the brand works with. Knitwear leans on extra-fine merino, chosen for the kind of softness that’s meant to be felt rather than described on a label. The basics round out the offer — the pieces meant to sit underneath or alongside the heavier knits and coats, built from the same family of natural materials rather than treated as an afterthought. Nothing here is styled as seasonal noise; the range reads as a small, considered wardrobe rather than a catalogue trying to cover every trend at once.

Materials and where they’re made

The material list is short and specific: Swiss wool, extra-fine merino, wood fibres. These aren’t dressed up with marketing language — they’re simply named, and the production geography is named alongside them. Coats come out of Rothenthurm, in Schwyz; the rest of the range is designed in Switzerland and produced with partner companies across Europe. Muntagnard says this combination is meant to be perceptible the moment you touch the fabric — the brand attributes the quality of its garments directly to the fact that it works its own textiles, rather than sourcing finished fabric off the shelf.

What the brand stands for

Muntagnard frames its whole approach under the label ‘Swiss by Design’ — according to the brand, a mindset that stays clear, precise, and centred on the essential rather than piling on features or seasonal variation. It promises what it calls ‘refined natural comfort’ as the outcome of that approach. The brand also says it favours continuity over replacement in how it develops products: fewer new lines chasing trends, more attention paid to pieces meant to stay in a wardrobe for years rather than one season. It’s a stance that lines up with the material choices — wool and merino aren’t fabrics associated with fast turnover — and with the geographic focus on a single production site for its signature coats.

Right now

Muntagnard has been building out services around the garments themselves rather than just adding new pieces to the range. In November 2024, the brand launched a trade-in programme, giving a path for existing Muntagnard pieces to be handed back rather than simply discarded. In April 2025, it followed with a dedicated detergent for wool, down and cashmere — biodegradable and free of bleaching agents, aimed squarely at the kind of natural fibres the brand works with across its own collection. Most recently, in July 2026, a paid repair service went live, extending the ‘continuity over replacement’ idea from a stated value into an actual service customers can use when a coat or knit needs mending rather than replacing.

Visiting in Chur

Muntagnard runs one physical shop, at Obere Gasse 53 in Chur. It’s open Wednesday to Friday from 11.30 to 18.00, and Saturday from 10.00 to 16.00; it stays closed Sunday through Tuesday. For anyone wanting to feel the Swiss wool or extra-fine merino before deciding, or to look at a coat made not far away in Rothenthurm, this is the one place in Switzerland where the full range is on display in person.