Odaje: M.Moustache's new life, crafted from Portuguese leather
M.Moustache has become Odaje. Ankle boots, loafers and ballet flats are now made in a Portuguese workshop, using leather and suede sourced in Europe.
One name disappears, another takes its place: M.Moustache is now Odaje. Behind this change lies a brand narrowing its focus to a single craft: footwear. Ankle boots, loafers, ballet flats: the current range is built around pieces made in a Portuguese workshop, from leather and suede sourced in Europe. It’s a story of continuity, where the identity changes but the focus stays the same — shoes designed to last.
A brand that changes its name, not its direction
Odaje didn’t emerge from nothing. It picks up where M.Moustache left off. The direction taken is clear: specialising in shoes, and asserting that identity through a focused, consistent range geared towards models that last through the seasons rather than chase passing trends. The name change marks a milestone — a brand choosing to define itself clearly through its craft.
Ankle boots, loafers, ballet flats: a range that keeps it simple
Odaje’s current models come in three recognisable families: ankle boots, for days that call for support; loafers, softer and designed for a look that doesn’t take itself too seriously; and ballet flats, discreet and light. Three kinds of shoe for everyday life, without multiplying silhouettes for the sake of it. This is a range that speaks through restraint rather than abundance, built on pieces whose purpose is obvious at first glance.
Leather and suede, chosen in Europe
What sets Odaje’s manufacturing apart is its choice to stay close to its materials. The leather and suede used come from Portugal, Spain and Italy, three countries known for their leatherworking expertise. The making itself takes place in a Portuguese workshop. This geographical choice isn’t incidental: it brings production closer to the raw material, cuts out intermediaries, and allows more direct control over the quality of both the hides and the assembly. For the wearer, this translates into a provenance that can be pinpointed precisely, rather than an origin spread thin across several continents.
What the brand stands for
Odaje states that its products are made from recycled, eco-responsible materials. This is a claim made by the brand, and one worth checking model by model rather than assuming across the whole range. It fits within a broader shift in the leather industry, which is looking to limit its footprint without giving up the prized material that defines it.
Why we like it
We like that the brand has chosen to stay in Europe for both its materials and its manufacturing, from Portugal to Italy via Spain. We also note the promise of recycled, eco-responsible materials — one to watch in practice on the models themselves.
Exactly the kind of brand we’d love to come across on O!deal one day.
Odaje products we’ve spotted
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Odaje's Lali Ballet Flats: Perforated Leather, One Colourway, Paris Design
A slip-on ballet flat from the French label Odaje, built in perforated ecru leather and framed by the brand's claim to work with recycled, eco-responsible materials.