PawSwing Neo Plus: a cat grooming house that runs on movement alone

What it is

The PawSwing Neo Plus is a self-service grooming house for cats, designed by PawSwing, a company based in Sheridan, Wyoming. Instead of a brush the owner holds and the cat tolerates, the Neo Plus is a small structure the cat walks through on its own. Inside, a set of brushes makes contact with the coat as the animal moves, doing the work that would otherwise mean a brush, a lap, and a fair amount of patience.

The reference for this model is MP-03-1U. The Neo Plus comes as a single model. It is aimed at owners whose cats shed heavily, dislike being held still for brushing, or simply spend more time avoiding the brush than being brushed by it.

The O!deal team met PawSwing at IFA Berlin 2026.

Why it exists

Brushing a cat sounds simple until you have actually tried it with a cat that has other plans. PawSwing’s answer is a grooming device that does not need to be switched on, held, or aimed — the brand describes the Neo Plus as the world’s first non-electric, bionic-design automatic cat groomer, a claim it makes without qualification.

According to PawSwing, this design is already in daily use by more than 50,000 cat owners. The company frames the product as a way to remove the friction from grooming altogether: no cord to trip over, no motor noise to spook a nervous cat, no session to schedule. The cat grooms itself simply by walking through the house, whenever it chooses.

What matters

The Neo Plus measures 68 × 45 × 47 cm (26.7 × 17.7 × 18.5 in). That is a genuine piece of furniture, not a toy — it needs a corner of a room, not a shelf. For anyone renting or working with limited floor space, this is the figure to check against the available spot before anything else.

At 5 kg (11.68 lbs), the unit is light enough to move between rooms or reposition without much effort, which matters if the household wants to try different locations before settling on one the cat actually uses.

The housing is rated to carry 16 kg (35 lbs). That load capacity is what allows larger or heavier cats to lean against or pass through the structure without it giving way — a detail that will matter more in multi-cat households or with bigger breeds.

Sound during entry and exit is measured at 40 to 50 dB. That is a quiet range, closer to a library than a vacuum cleaner, which fits with the non-electric design: there is no motor to hum, only the mechanical contact of brush against coat as the cat moves through.

The unit also includes a built-in bowl with a capacity of 450 ml, positioned as part of the same structure. This turns the Neo Plus into more than a grooming point — it doubles as a feeding spot, which changes how it gets used through the day rather than only at grooming time.

Construction uses ABS for the front panel and the back panel, with PET for the main housing. These are the materials that take the daily wear: claws, repeated entry and exit, and cleaning. ABS is a common choice for durability in pet equipment, and PET housings are generally easier to wipe down than fabric-covered alternatives.

Day to day

There is no wiring and no charging involved. PawSwing states that the Neo Plus works purely through the cat’s own movement, with the brushing action triggered as the animal walks in and out. The brand presents this as a safety point as much as a convenience one: without electricity running through the unit, there is nothing to short, overheat, or need unplugging around a curious pet.

Inside, PawSwing describes six spring-loaded brushes arranged to work at what it calls zero gravity, covering the cat’s body at 360 degrees as it passes through. The felt used on these brushes is described by the brand as resistant, antibacterial, and washable, with an expected lifespan of up to ten years under normal use — claims made by PawSwing rather than independently confirmed figures.

Technical specifications

Characteristic	Value
Product reference	MP-03-1U
Dimensions (L × W × H)	68 × 45 × 47 cm (26.7 × 17.7 × 18.5 in)
Weight	5 kg (11.68 lbs)
Front panel material	ABS
Housing material	PET
Back panel material	ABS
Housing load capacity	16 kg (35 lbs)
Bowl capacity	450 ml
Sound level at entry/exit	40–50 dB

What the brand says

PawSwing describes the Neo Plus as the world’s first non-electric, bionic-design automatic cat groomer, a claim the brand makes about its own category positioning rather than a verified industry-wide first.

The company also states that the product is used by more than 50,000 cat owners, presented as a measure of adoption rather than an independently audited figure.

On materials, PawSwing describes the felt covering the brushes as resistant, antibacterial, washable, and capable of lasting up to ten years — again, the brand’s own characterisation of the component’s durability.

PawSwing frames the absence of electricity as a direct safety benefit, stating that because the unit runs solely on the cat’s movement, it offers what the brand calls total safety around the animal.

Finally, the brand attributes the grooming action itself to six spring-loaded brushes working at zero gravity, said to groom the cat’s coat across the full 360 degrees of its body as it moves through the house.