NAALI: the brand that builds its entire range around saffron

NAALI has built its entire identity around a single spice: saffron. The brand presents itself as the first food supplement brand built entirely on saffron, a claim that runs through its whole range, from gummies to infusions, a sleep mask and the pure spice itself. Saffron is never just one ingredient among others: it structures the range, from sleep and stress needs through to more specific life stages, such as menopause or premenstrual comfort. NAALI also caters to children, with a dedicated line, and extends into skin and hair.

Betting on a single spice

NAALI’s story comes down to one choice: to bet on saffron rather than piling up active ingredients. The brand claims the title of first food supplement brand built entirely around this spice. The guiding thread is clear: every product, whatever its format, starts from saffron as a shared raw material.

A range that grows with different needs

The range is organised around several families. First come everyday formats: gummies and infusions designed for sleep and stress management. Next comes a line dedicated to life stages: the Menopause product, Premenstrual and Menstrual Comfort with Saffron, formulated with saffron, maritime pine and yarrow, and Zen, saffron gummies for children from age 4. NAALI also offers a Rebalancing Night Mask combining saffron and zinc gluconate, a velvet travel pouch, and products focused on appearance, such as Hair Gummies and Éclat, which combines hyaluronic acid and saffron. The Exceptional 100% Red Saffron - Super Negin completes the range in raw form, as pure spice. A magnesium-based supplement, Magnesium +, has also recently joined the range alongside saffron.

Saffron, in every form

According to the brand, all of its products use 100% red saffron, as seen in the Exceptional 100% Red Saffron - Super Negin, an Afghan variety sold as pure spice. NAALI highlights two saffron compounds, safranal and crocin, whose effects on emotional balance it states are clinically demonstrated. The brand also states that its formulations are developed by experts and draw on scientific studies. In practice, this translates into a range built on a single, qualified source of saffron, then adapted according to use: sleep, stress, feminine comfort, hair or skin.

What the brand states

NAALI bases its communication on several claims, all made by the brand itself. It describes itself as the first saffron food supplement brand and claims more than 150,000 users who, according to the brand, have felt a difference. An in-house assessment states that 96% of respondents reported seeing results within 15 days, and the same proportion reported reduced stress. For the Hair Gummies, NAALI states that these are the first patented, clinically verified gummies to act on all causes of hair loss. These are claims made by the brand itself and should be read as such.

Currently

The latest additions show a gradual expansion of the range. In June 2026, NAALI launched Magnesium +, a supplement added to the saffron line-up. Zen, the saffron gummies for children from age 4, formerly called Zenkids, went live in August 2025. June 2025 saw the arrival of Éclat, combining hyaluronic acid and saffron, while the Hair Gummies joined the range in March 2025. A velvet travel pouch was introduced in November 2024, and 2024 also saw the launch of the Menopause product in April, preceded by the Rebalancing Night Mask with Saffron in February. Earlier still, Premenstrual and Menstrual Comfort with Saffron appeared in August 2023, and the Exceptional 100% Red Saffron - Super Negin, the raw version of the spice, dates back to September 2022.