LUVANI by pernoire: a floral-sweet extrait de parfum built on vanilla and incense
A 30% concentration extrait de parfum from pernoire, composed by Andreas Wilhelm around moonflower, vanilla and Ambrostar for a warm, enveloping trail.
What it is
LUVANI is an extrait de parfum from pernoire, a fragrance house built around floral and sweet compositions. It comes in a single 50 ml bottle. As an extrait de parfum, it sits in the category most closely associated with concentrated, long-lasting fragrance formulas — the kind typically chosen by people who want a scent that stays close and evolves over the course of a day or an evening, rather than something light and fleeting.
pernoire places LUVANI within its floral-sweet family, built around notes such as vanilla, tuberose and jasmine, balanced with incense and woods. It reads as a fragrance for someone drawn to warm, enveloping compositions rather than fresh or green ones — a scent conceived for presence rather than subtlety.
Why it exists
According to pernoire, LUVANI was created to give “timeless elegance” a warmer, more physical dimension — a warm, enveloping presence, in the brand’s own words. The idea, as described by pernoire, is to move away from cold or purely classical floral elegance towards something that feels close to the skin and generous in its diffusion.
The brand also frames LUVANI around a specific pairing: vanilla and Ambrostar, which it says together create a warm, persistent sillage. In other words, pernoire positions this extrait as an answer to fragrances that fade too quickly or feel distant — LUVANI is described as something meant to linger.
What matters
The concentration is the first number worth pausing on: 30%. Extraits de parfum at this level are generally associated with greater intensity per spray and a longer perceived lifespan on skin, compared with lighter formulas. In practice, this usually means fewer applications are needed to sustain a scent through the day.
The olfactory family — floral and sweet — sets expectations before the bottle is even opened. This is not a citrus or aquatic composition; it leans into softness, warmth and richness, which matters for anyone choosing a fragrance for cooler seasons or evening wear rather than a fresh daytime spritz.
The note structure gives a sense of how LUVANI is meant to unfold. The top notes bring moonflower, incense, jasmine and tuberose — a floral, slightly smoky opening. The heart moves into hazelnut leaves, vanilla, guaiac wood, nutmeg and white flowers, softening the composition. The base settles into Ambrostar, cedarwood, olibanum and white rose, which is where pernoire situates the fragrance’s lasting warmth.
The involvement of a named perfumer, Andreas Wilhelm, is also worth noting.
Finally, the 50 ml size defines how the product is meant to be used day to day: it is neither a sample-sized discovery format nor an oversized bottle, but a standard full-size extrait de parfum.
Day to day
The ingredient composition includes Alcohol Denat., Parfum (Fragrance), Aqua (Water), Tetramethyl Acetyloctahydronaphthalenes, among other INCI-listed components — useful information for anyone checking for known sensitivities before use.
The product is identified by a reference, PLuvani50, and an EAN/UPC code, 7649992532279. These are the kind of details that matter for retail tracking and for confirming authenticity.
Technical specifications
| Characteristic | Value |
|---|---|
| Volume | 50 ml |
| Concentration | 30% |
| Olfactory family | Floral / Sweet |
| Perfumer | Andreas Wilhelm |
| Top notes | Moonflower, Incense, Jasmine, Tuberose |
| Heart notes | Hazelnut Leaves, Vanilla, Guaiac Wood, Nutmeg, White Flowers |
| Base notes | Ambrostar, Cedarwood, Olibanum, White Rose |
| Product reference | PLuvani50 |
| EAN/UPC code | 7649992532279 |
| Ingredients (INCI) | Alcohol Denat., Parfum (Fragrance), Aqua (Water), Tetramethyl Acetyloctahydronaphthalenes… |
What the brand says
pernoire states that LUVANI gives timeless elegance a warm, enveloping presence. The brand also states that the combination of vanilla and Ambrostar creates a warm, persistent sillage — its way of describing how the scent is meant to carry through a day or evening.
Elsewhere, pernoire describes the fragrance itself as blending sweet vanilla, moonflower and deep incense. The brand further states that the creamy sweetness paired with the depth of incense gives LUVANI what it calls a generous presence. All of these remain descriptions from pernoire, not independently verified characteristics.
Why it caught our eye
We were drawn to the way pernoire builds LUVANI around a clear note structure, moving from moonflower and incense down to vanilla and Ambrostar rather than leaning on vague marketing language alone. Naming the perfumer, Andreas Wilhelm, also gives the composition a sense of authorship we don't always see spelled out this plainly.
Exactly the kind of brand we’d love to come across on O!deal one day.
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