Shower Cube Niagara: the solid, soap-free shower block from No Bullsh!t
A solid shower cube with no soap, made with jojoba oil and rosehip extract: No Bullsh!t wants to banish plastic bottles from the shower.
What it is
The Shower Cube Niagara is a solid shower product from the brand No Bullsh!t, formulated without classic soap. It belongs to the “Solid Shower” category and is designed as a cube that you lather directly on wet skin. No Bullsh!t presents its cosmetics as natural-leaning, vegan and unisex – so the cube isn’t aimed at a particular gender, but at anyone looking for a solid alternative to shower gel. It is developed and manufactured locally.
In the daily routine, instead of a bottle of shower gel, a solid block sits in the shower and lathers on contact with water and skin. The principle is familiar from solid shampoos, but here it’s applied to body care – as a soap-free version.
Why it exists
No Bullsh!t positions its water-free, solid cosmetics as an answer to classic liquid products. The brand claims that solid cosmetics made without water are more effective and more economical than conventional products. This claim refers to a comparison with classic liquid alternatives – a single Shower Cube is said by the brand to typically replace up to two classic shower gels.
With this, the brand addresses two concerns at once: less packaging, since the plastic bottle disappears, and, according to its own claim, more mileage compared with liquid soap. No Bullsh!t also states that thanks to its natural ingredients, the cube is suitable for sensitive skin too – a group that’s often wary of solid products, since fragrances or surfactants can cause irritation.
What matters
The ingredients list shows what the cube is built on: Sodium Coco-Sulfate as a coconut-based cleansing agent in place of classic soap, plus Zea Mays Starch (corn starch), which likely gives the cube its solid texture. Citric Acid and Sodium Bicarbonate handle the chemical balance of the formula. For skin care, it contains Simmondsia Chinensis Seed Oil (jojoba oil) and Rosa Canina Fruit Extract (rosehip extract) – two ingredients commonly used in natural cosmetics to help replenish the skin’s lipids. Parfum, Alcohol, Limonene and the colourant CI 77007 round out the list.
The product type – “solid, soap-free shower/soap” – is a key feature: the cube works on the principle of a solid cleansing block, but explicitly avoids soap as such. This sets it apart from classic solid soap bars and explains why the formula relies on Sodium Coco-Sulfate rather than saponified fats.
The instructions for use are refreshingly brief: lather on wet skin, then rinse off and leave to dry. These three steps cover the entire routine in the shower – no dosing, no measuring, just direct contact between cube and skin.
Finally, the product reference SC-Niagara-60 is mainly relevant for identification purposes: it allows the “Niagara” scent and formula to be clearly identified within No Bullsh!t’s Shower Cube range.
Day to day
The cube is lathered on wet skin, then rinsed off. This means it’s used directly in the shower, with no intermediate step involving a washcloth or towel – you glide the cube itself over your skin. After use, it should be left to dry, according to the instructions.
Technical specifications
| Feature | Value |
|---|---|
| Product reference | SC-Niagara-60 |
What the brand says
According to its own statements, No Bullsh!t holds that water-free, solid cosmetics are more effective and more economical than classic liquid products. The brand also claims that one Shower Cube typically replaces up to two classic shower gels. On skin compatibility, the brand states that thanks to its natural ingredients, the Shower Cube is suitable for sensitive skin too. Finally, No Bullsh!t states that it donates one percent of its revenue every year to environmental projects under the 1% for the Planet programme – a commitment that, according to the brand’s own presentation, is a core part of its business model.
Why it caught our eye
We like the product's unpretentious simplicity: three steps to use, a short and readable ingredients list, no grand technical claims. We also noted the brand's annual environmental commitment, stated clearly and with a defined timeframe rather than buried in vague marketing language.
Exactly the kind of brand we’d love to come across on O!deal one day.
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