No Bullsh!t: straight-talking natural cosmetics from Aarau

The name says it all: No Bullsh!t, no frills, no empty promises. The brand is Swiss, developed in a laboratory in Aarau, in the canton of Aargau, and founded by Nicole Blum. What began with a single formula – one that has remained practically unchanged for over six years – has grown into a small family of ranges: face and body care, hair care, deo creams and solid perfumes, all free from aluminium salts, alcohol, parabens and dyes.

The story

It all seems to have started with one stubborn formula: the Deo Cream, which has existed in this form for more than six years. A formula that isn’t constantly reworked is rare – it suggests it got things right from the start. The brand was founded and developed by Nicole Blum, who runs her laboratory in Aarau. Miriam has been part of the project since 2022, helping to steer the brand’s development. Over the years, a single deo cream has grown into a full range of natural cosmetics, all built consistently on the same principles as on day one.

The range

No Bullsh!t covers the classic daily care routine: face, body, hair. Then there are the deo creams, which appear to be the brand’s core product, alongside solid perfumes made without alcohol. For those who travel often, the Travel Sizes line offers smaller formats – such as the Solid Conditioner and the 2in1 Solid Body & Hair, both in 20-gramme sizes suited to hand luggage. For the shower, there are solid alternatives to classic shower gel, including the newest Shower Cube. Those looking for a way to care for a piece of inked skin will also find balms designed specifically for tattoos in the range. The products are aimed at anyone wanting a more considered daily routine, without giving up on effectiveness or – as the brand puts it – on enjoying the experience.

Production and ingredients

All products are developed in the Aarau laboratory. In practical terms for customers, that means: no aluminium salts, no alcohol, no parabens, no dyes. The brand describes its Deo Cream as vegan and natural-based. The newest Shower Cube Niagara also relies on plant-based ingredients: organic jojoba oil and wild rose extract form the base of this soap-free shower bar. This approach – short, understandable ingredient lists rather than long chemical names – is meant to set natural cosmetics brands like this one apart from the mainstream.

What the brand stands for

No Bullsh!t takes a clear stance: the brand champions cosmetics that are one hundred percent natural, free from harmful additives. This runs through the whole range, from the Deo Cream to the tattoo balms. At the same time, the brand believes natural cosmetics shouldn’t just work – they should also be enjoyable to use. This combination of effectiveness and a knowing wink is already visible in the brand name itself, which skips every marketing detour and states plainly what it won’t stand for: dressing up ingredient lists.

Recently from No Bullsh!t

The brand regularly releases new formats and editions. In July 2026, the Shower Cube Niagara launched, a soap-free shower bar with organic jojoba oil and wild rose extract. In November 2025, the Vanity Bag followed, a pouch on a blue cord for storing the products. A year earlier, in November 2024, No Bullsh!t released a limited edition of the Deo Cream Tangy, scented with mandarin and pepper. Back in December 2023, the Travel Sizes range launched, with smaller travel formats such as the Solid Conditioner and the 2in1 Solid Body & Hair. In November 2023, balms for tattoos were added too, developed together with a tattoo artist based in Hamburg. This sequence points to a brand that keeps expanding its core range with small, targeted additions rather than overhauling it wholesale.

For customers in Switzerland

No Bullsh!t is a Swiss brand with its laboratory and development based in Aarau. Production stays in the country, meaning short distances between development and finished product for customers here.